The company began to expand in new frontiers of the toy industry. In 1971 LEGO did start to target girls with the introduction of furniture pieces and dollhouses; in 1974 that introduced its first man figures, named Minifigures; in addition to 1979 this expanded in space with sets boasting astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series debuted that same year, a line of earrings elements aimed toward young girls. This period also observed the creation of a administration structure, with Godtfred Kirk Christiansen’s youngster Kjeld Kirk Kristiansen signing up the bureaucratic staff and working to modernize the company’s manufacturing methods.
The 1971s also saw the introduction of a system that allowed customers to decide on certain bricks they desired to purchase and make their own designs, rather than acquire pre-made sets; this was popular with adults, as well as kids. In the same decade, Profano branched away into old territory while using Castle template, and in 80 the company added the first train sets to its collection.
In 1989 Lego introduced the Pirate template, and with it numerous types of pirate delivers, today lego fan tomorrow it architect and vdr provider wilderness islands and treasure. This company also widened its variety of facial movement, adding beards, eye downtimes and lip stick in addition to the standard two sight and smile. Some more mature Lego lovers resented these types of changes, selecting the more simple faces of earlier versions.
As Profano expanded to a huge international corporation, it had to find ways in order to meet the needs of the big name buyers like Goal, Wal-Mart and Toys ‘R’ Us, which usually demanded much larger selections and faster delivery times. Maintain with these requirements, the company did start to reduce total production coming back new products by causing more use of computerized set up systems.
Leave a Reply